“I'm going to give you a little advice. There's a force in the universe that makes things happen. And all you have to do is get in touch with it, stop thinking, let things happen, and be the ball.”
Ty Webb (Chevy Chase) in Caddyshack.
Positioning Yourself as an Expert.
Is your website in touch with what you do best? Does your website reflect the true strengths of your company? Are you. . . “the ball”? When it comes to marketing yourself online, it is important that your website represent your expertise in whatever it is you do. Positioning, yourself as an expert, is in fact exactly what your customer wants. Think about it another way, would “you” want to do business with someone who is not a specialist in their field.
Below are tips that will help better position your website today:
1) Professional Design – One of the most essential elements in conveying your credibility is the look and feel of your website. Do you have a professional design or a site that looks like it was built in 1999? Remember, you only have 3-5 seconds to make an impression. Make sure, it’s a good one.
2) Clean Navigation – Does your site have an easy navigational structure? Or is it cluttered with choice? Most users can only process 5-6 main navigational topics, so better to keep it simple. Besides, can you really be an expert if you specialize in a thousand and one topics?
3) Text – If you don’t tell them you are qualified, they won’t know it. AND while your website copy should really try to solve customer’s needs, there is no harm in letting customers about your expert skills (which, come to think of it, is an answer to a customer need).
4) Logo and Certifications – Visually, there is no better way to prove your expertise on your website. Add every relevant award, affiliation, and educational certificate you can to your site. If you have an e-commerce site, Better Business Bureau and Versign type security certificates provide an added layer of protection and credibility to your site.
5) Be Mistake Free – Nothing screams amateur more than a website with typos, misspellings, broken links, and faulty navigation. If you can, proof your site often and respond quickly to any communication that spots your errors.
If you follow the Caddyshack path, there will be a force in the universe that will make things happen for you, providing you with better web results.
Ron Weber is currently the President of SD Interactive, a San Diego Internet Marketing Agency, and a GIANT Caddyshack fan.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment