There’s Value in Providing Value

Often, as a San Diego SEO Company, I get asked what the single most important factor in optimization is. If I could sum it up in one phrase (and give you my personal mantra at the same time), it’s that “there is value in providing value.”

While there are obviously many factors that go into the complex search engine algorithms, including Meta tags, content optimization, age of site, and resource links, the one truth is that if your site can provide value to your visitors, you will indeed have a much better shot at better rankings.

By value, I mean that your site gives real answers and real solutions to your customer’s problems. By value, I mean that your site offers clear, succinct and meaningful information. By value, I mean that your site makes it easy for your customer to find what they are looking for. Most online visitors are either (1) looking for information or (2) looking to purchase. The easier your site makes them accomplish these goals, the better. Eventually, as the search engines continue to evolve and get smarter, there are all indications that you will be ranked according to this type of value standard.

Many website owners that I come across seem to get tunnel vision and focus solely on the task of ranking well. In my opinion, these types of owners have lost the real meaning of having a website – which is to solve customer problems. And, the truth is, that while these types of sites may rank well in the short term without value of any sort, they are simply unable to convert this traffic into leads or sales.

Below is a list of items you should consider adding immediately to your site to add some value:

+ FAQ Section
+ Tips Section
+ Glossary of Terms
+ Resource Section
+ Links
+ Educational Material (Non Bias)

If your site is “all about you”, then it certainly isn’t about your customer and should be changed accordingly. You want to talk about your company? Isn’t that what your “About” section is for.

About the Author:
Ron Weber is President of SD Interactive, a San Diego Internet Marketing Agency.